Why YOU need a Web Site

OK, so why do you need a web site? You have a successful business; what will an internet presence do for you?
First, as more and more people join the online world, they expect legitimate businesses to have an internet presence. It is very like being listed in the Yellow Pages; if you don't have a listing, can they find you and will they trust you?
Second, many people now rely on the internet first, via search engines, rather than directory information or a phone book, to find the desired business establishment. They might search for the address for their new doctor, or the location of an Arby's in their daughter's college town.
Third, once your potential clients or customers have found you, there are many pieces of information you can share with them. Here are several suggestions:

provide contact info for customers
advertise your business
display more details of products
list office or store hours
list office or store locations
advertise sales
issue coupons
provide calendar of events
include product specifications and instructions
offer replacement parts
provide warranty information
restaurants might list menus
auto shops can suggest maintenance schedules
doctors and dentists can list insurance plans, immunization guidelines, general recommendations
professionals might give more details and history of their firms
advertise job openings
Unlike paper brochures, web sites are quickly updated when information changes, the job is filled, or a new sale is announced.